PACKAGING ROLE FOR MARKETING

Another dimension of marketing communication is the creation of packaging that is compatible with the product's features and has originality.

Packaging is a 'silent salesperson'. In the absence of advertising and promotional activities, the first option of purchasing preference may be the packaging of the product. Today, packaging can be a communication tool. Good custom packaging. It has a function that helps distinguish it from packaging that does not have product differences and that does not look exciting. Other important tasks that packaging fulfills beyond its traditional duty of protection;

Communicates with the consumer, attracts attention and makes a difference

It increases the visibility of the product on the shelf.

It makes the first association with its unique visuality and form to new users.

It provides the benefit of using after purchase.

Elements of custom packaging for small business

Colour Design Shape Size Brand name

Product information label

The shape and design of the packaging conveys the differences in the product to the consumers. Elements such as the type of material used in the packaging, its thinness-thickness affect the consumer. Packaging made of different materials creates different emotions. Metal packaging has the effects of strength, durability and coldness. Packaging made of plastic materials creates connotations such as novelty, lightness, cleanliness and cheapness. Soft materials create a feminine image, while metal wood conveys a masculine effect.

Color brightness, type of graphics and figures affect visibility. An associative meaning is tried to be given with the product packaging. Emphasis should be placed on the functionality of the packaging as well as its communication. Issues such as good protection of the product with packaging, convenience and efficiency in stocking, and ease of purchasing and use of the product should be carefully examined. Within the framework of the green marketing approach, steps are taken to prevent both the wastes of the packaging material producers and the pollution that occurs after use. Making packaging from reused materials, using less packaging materials and packaging that can be used after consumption are some of them.

Design Printing and Printing Needs of Companies

Printing press printed - unprinted paper products - which companies and brands need from the establishment stage, enable them to create their identities in a short time and with the right work. Everyone has the right to receive reliable service from expert organizations. Brands aim to promote themselves with printing - printing products, which they consider as investment expenses.

Personnel needs business cards, envelopes, letterheads, folders, stickers, brochures, notepads, cube notepads, pocket folders, folders bv. These are the products that all your needs should be at any time.